Today, we published episode 39 of Entrepreneur Stories. In this episode, I interview Netta Shalgi. Netta is the Co-Founder and CEO of Travel Lite, Inc. Netta and his team launched a Kickstarter for their innovative roller bag, G-RO, that raised over 4 million dollars through crowdfunding! You can find this episode on iTunes or on Stitcher.
Netta started working on this project a couple of years ago. As he was refining the design of the G-Ro bag, he and his team ran a test Kickstarter campaign with the “My Wooden Horse” project. After learning the ins and outs of Kickstarter campaigns, he and his team began planning to run the campaign for the G-RO bag.
In this episode, we discuss how running the “My Wooden Horse” project helped Netta and his team plan and prepare to raise over 4 million. Netta also discusses his design process and the importance of having two separate PR agencies.
I had a great time interviewing Netta about his incredible project.
You can learn more about his project here: