This is the first of a series of social media reports that I will post each week summarizing my social media growth and interaction. Each week, I will review different strategies that I implemented, the strategy’s origin, and its success or failure. As a warning, you might find this blog post a bit dry if you're not interested in statistics and building a community brand.
This week the strategy that I tried to implement was consistency in posting. (This strategy can be found here: http://www.entrepreneur.com/article/248853T). I made a goal to post twice a day to Instagram, Facebook, and Twitter, and post two separate blog articles.
I was only successful with the Instagram and blog posts. I consistently posted twice a day on Instagram, with one exception. However, I failed to post regularly on Facebook and Instagram. This failure should not occur again, as now Instagram, Facebook, and Twitter are all synced. From here on out when I post on Instagram, it will simultaneously post on Facebook and Twitter.
This week our Instagram following grew by 23%. This substantial increase came mostly from reaching out to family and friends and requesting that they follow my profile. I believe this increase in followers led to an increase in the average of likes.
The most successful post on Instagram I had this week was the photo advertising Breton Company’s second blog post. This post received 20 likes and 2 comments.
The second most successful post on Instagram was one of my panorama posts.
The below panorama of the beautiful Cannon Beach collected 48 likes and 1 comment over three pictures.
Surprisingly, trotting out the adorable photos of my daughter did not garner more likes.
LinkedIn Demographics Insights
I found the LinkedIn demographic data extremely interesting. The demographics on my first blog post, My Entrepreneur Challenge, surprised me. As seen below, most of the individuals that read my blog on LinkedIn were from Utah, which is not surprising. My readership from New York, Portugal, and Sacramento were unexpected! Below are the complete demographics on my first two blog posts. From here on out, I will post my blog readership each week.
|Top Industries||Top Job Titles||Top Locations||Top Traffic Sources|
|44% Law Practice||24% Founder/Partner||45% Salt Lake City||59% LinkedIn.com|
|8% Apparel & Fashion||23% Lawyer/Judge||15% Provo, UT||20% Homepage|
|8% Legal Services||9% Product Manager||8% New York, NY||12% LinkedIn Profile|
|7% Financial Services||6% Patent Attorney||4% Lisbon, Portugal||9% LinkedIn Pulse|
|5% Architecture & Planning||6% Salesperson||4% Sacramento, CA|
|4% Human Resources||4% Graphic Designer||4% Phoenix, AZ|
|4% Health, Wellness and Fitness||4% Marketing Specialist||3% Norfolk, VA|
|3% Electrical Manufacturing||3% Research/Graduate Assistant||3% Washington, D.C.|
|3% Marketing and Advertising||3% Non-Profit Board Member||2% Chicago, IL|
|2% Accounting||2% Product Developer||2% Dubuque, IA|
This week, likes and interaction on Facebook dropped by over 90%. I think one of the biggest issues was the failure to post consistently on Facebook. Additionally, I need to figure out a way to get friends on Facebook to share our posts to stimulate more likes and interaction.
Below is the raw data of my social media impressions. The raw data will reflect the growth, whether positive or negative, over the previous week's data. Any mathematical mistakes are not my fault, but the fault of my calculator. I’d love to respond to any questions or comments that you may have.
|Social Media Statistics for Week of 7/31/15 - 8/6/2015|
|7/24 - 7/30||7/31 - 8/6||Growth|
|Number of Posts||2||2||0%|
|Number of Posts||3||10||233%|
|Number of Active Posts||1||2||100%|
|Number of Readers||25||152||508%|
|Number of Likes||9||14||56%|
|Number of Comments||2||6||200%|