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New Podcast and Seth Godin's Startup School Episode 2

My third podcast episode is live!  In this episode, I interview the very busy and inspiring, Lindsay Hadley.  She is not only the founder and CEO of Hadley Consulting, but also somehow found time to Co-Found Time Machine, which is an app that allows you to support charity campaigns for your favorite causes.  Lindsay is extremely passionate about making the world a better place and has helped various non-profits raise money through music festivals.  Lindsay has organized music festivals in Australia, New York, and Utah.  You can find this new podcast here  Please share this podcast with your friends and colleagues!

In regards to my workday yesterday, I spent a lot of the day researching and emailing additional individuals that I want to interview.  Finding people to be on my podcast is a lot like searching for a job because not everyone will say yes.  The key is to keep asking.  

Below is my summary of Episode 2 of Seth Godin’s Startup School.  His podcasts are opening my mind on how to approach starting a business and what things I should be thinking about during the early stages.

Episode 2 - Adjusting the Course

Seth is very realistic and honest when he admits that you probably won’t build a million dollar company in the first year.  Instead, Seth helps you develop a business plan that will give you a clear destination.  With this destination in mind, you will have the vision needed to adjust when things don’t go as planned, so that you will eventually reach your destination.  If you find that no one wants your product, you simply adjust your product.  You don’t start over, you just keep adjusting your course until you get there.  

Be prepared for things to go wrong on the first try.  If you keep trying, it is a pretty safe bet that you will eventually make it to where you want to go, as long as you keep adjusting.

You need to understand what you are trying to accomplish with your business.  You need to ask yourself, how big of a dent in the universe am I trying to make?  Because, when things fail, you need to know why you started this whole thing in the first place.  This knowledge will give you motivation to keep going.

Questions to help you set the course of your business:

  1. Who is the product for (nothing is for everyone)?
  2. Within this core group, there are sub-groups.  What are the the sub-groups beliefs (i.e. worldviews)?
  3. Has this group ever spent cash money on the thing you are trying to sell them?
  4. Does this core group know that you exist or that your product exists?
  5. Do the people who are aware of your business trust you?
    1. How do you plan on getting potential customers to know about you and trust you?
  6. How are customers paying you?
    1. Cash
    2. Attention and trust
    3. Referral
  7. Are your customers using their boss’ money to pay, or their own money?
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